Research Methodology – BBA Pokhara University (PU) | Fourth Semester Syllabus
Pokhara University (PU)
Research Methodology ? Syllabus
BBA (Bachelor of Business Administration)
For: Second Year | Fourth Semester
RCH 101.3 | Credit Hours: 3
Course Objectives:
This course aims to familiarized students with the basic concepts of research methodology as used in business administration with a view to develop their capability to conduct small research projects and write effective research reports.
Course Contents:
- Research in Business: 5 hours
Research in business administration, Applying scientific thinking to business administration problems, The research process, Role of research in business administration, Nature of business research, Ethics in business research - Review of Literature: 6 hours
Concept and need for review of literature, Steps in review of literature, Organizing library findings, Evaluating the literature, Recording references, Developing a theoretical framework - Sampling: 4 hours
Concept of sample and sampling, Sampling process and problems, Types of samples: probability and non probability sampling, Determination of the sample size, Sampling and non-sampling errors - Measurement and Scaling: 5 hours
Variable and its types, Nature of measurement, Reliability and validity, Nature of scaling, Response methods, Scale construction - Research Designs: 6 hours
Descriptive (historical, exploratory, case study and developmental), Comparative (correlational and causal-comparative), Experimental, and Qualitative research designs - Problem and Hypothesis Formulation: 6 hours
Concept of a problem, Steps in problem formulation, Research questions, Characteristics of a well formulated problem, Concept and formulation of hypothesis - The Research Proposal: 2 hours
Topic selection, criteria of topic selection, purpose of research proposal, contents of research proposal. - Data Collection Instruments: 6 hours
Methods of collecting primary data, Questionnaire designing, Research interview, Exploration and use of secondary data, Coding, editing, and tabulating - Data Analysis: 4 hours
Presenting data in tables, graphs and diagrams, Use of descriptive and inferential statistical techniques in data analysis and interpretation of results, Concept and importance of qualitative data analysis - Research Report Writing: 4 hours
Concept and purposes of report writing and presentation, Types of reports, Components and layout of various types of reports, Essentials of a good report
Text Books:
- Donald Cooper and Pamela Schindler: Business Research Methods (Sixth edition), TataMcGraw-Hill
- Howard K. Wolff and Prem R. Pant: Social Science Research and Thesis Writing, Buddha Academic Publishers and Distributors
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